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Podcast-Sendung: Getting a Return on Relationship with Ted Rubin
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Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships.   Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.)   To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships.    Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.   There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them.   http://www.themarketingagents.com/43>