Podcast-Kanal: The Side Hustle Show: Business Ideas for Part-Time Entrepreneurs
Podcast-Sendung: 305: Sell More by Finding the ?Buy Button? in Customers? Heads
Could ethically ?hack? the minds of your customers and prospects to persuade them to take action? It?s not some kind of magic or marketing trick. I?m talking about triggering a response in someone by triggering a response in their primal or reptilian brain. Patrick Renvoise of Salesbrain.com is a neuromarketing specialist, he?s the author of his recently released book - The Persuasion Code, and his TEDx talk has more than 140,000 views. Patrick argues that we basically have two systems competing in our head. Our 500 million year old primal brain, and our more modern rational brain. And however rational we think we are, it?s that ancient, self-centered, emotional, visual, primal brain that really drives decision making. Click here to download Patrick?s modern marketing techniques to ethically make more sales by stimulating your customers' primal brain from this episode. In this episode, you?ll learn how, as entrepreneurs, marketers, and side hustlers, we can tap into that ancient ?buy button? to be more persuasive. Tune in to hear how to more clearly explain the value proposition, and ultimately make more sales and grow your business. Patrick breaks down the 6 stimuli that matter to the primal brain, and how you can work your marketing techniques around these ?triggers?, which are: Personal ? Patrick explains how certain words in your sales copy can trigger a person?s ?Buy butt...