Podcast-Kanal: Speak English Now Podcast: Learn English | Speak English without grammar.
Podcast-Sendung: #101 English podcast - Shopping at the Supermarket ESL (rep)
Are you a spender? Today I?m gonna talk about the tricks that supermarkets use to make you to buy more than necessary. You?ll also improve your speaking with a funny mini-story. Ok! Let?s start! When you leave the supermarket, have you ever wondered why you spent more money than you originally planned? I do :) If it happens to you, you may think that you don't know how to manage money, that you are a spender or simply that you don't have enough discipline, but don't worry, because supermarkets follow a whole series of very powerful marketing strategies that induce the buyer to buy, so don't feel too guilty :) By the way, a spender is someone who spends money unnecessarily. And another interesting expression: "overspending," which means spending more than planned or necessary. These supermarket strategies can simply be called tricks. The truth is that supermarkets have more tricks than a magician. Let's take a look at a few of them, and learn some vocabulary on the subject. The size of the cart matters. The shopping cart is the element we push to add the products we want to buy. These trolleys, with time, have been increasing in size. The logic is simple. Psychologically we feel more satisfied if we can fill the cart and, therefore, with a slightly larger cart, we tend to put more products inside. The products they want to sell the most, are placed right at eye l...